SOFT SWIMBAIT – Get rid of your old tackle box and fish like a pro with gear like no other. These color-changing lures are perfect for catching bass and pike.
CHANGES COLORS – These soft baits change color depending on depth and water temperature, making sure you have the right color combination whenever you fish.
FOR FRESHWATER AND SALTWATER – Nothing says action like the sight of a big bass exploding onto a topwater frog! Get the perfect fishing gear for you.
FOR FEWER, BETTER LURES – Fishing is simply the best, but you need to shop right to enjoy it the right way. Ditch the worms, poppers, and spinners, and be a fish magnet with exactly what you need.
